![]() These buyers want vendors that share information beyond the website collaterals, which share resources who talk candidly and beyond the corporate speak, and which engage in two way conversations or deliver customer service over social channels. ![]() It’s also important to recognize that B2B buyers are increasingly selecting vendors that are social. ![]() Simply jumping into social networks without having your own social presence comes across as something of a nomad, or even worse, simply looking to exploit other people’s social properties for your own gains. You have to get social before you can be social.
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